Continuous A/B Testing to Maximize Conversions

Browsing the "Multi-Armed Bandit" Category

lean website optimization diagram

Lean Website Optimization: We don’t know anything!

By Alaister Low on July 16th, 2012

We’re always trying to optimize our websites to improve them and get more┬ácustomers,┬ábut most of the time we’re completely wrong about what we think our customers want and what will actually improve our conversions. “Lean” methodology ... Read More


the pitfalls ab testing

The pitfalls of A/B testing

By Alaister Low on July 5th, 2012

A/B testing is a great way to optimize landing pages and increase conversions for your website. This is something that should be done continuously, however there are many pitfalls and limitations that marketers need to be ... Read More


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