Continuous A/B Testing to Maximize Conversions


A Starting Perspective: Preparing Your Site for CRO

By Shane Jones on August 30th, 2013

What is conversion rate optimization? For bloggers, it’s a relatively simple desire that almost everyone has—you want more people to come to your website or blog and become loyal followers by providing their email addresses!  For ... Read More


10 Quora Threads About Conversion Rate Optimization

By Alaister Low on August 1st, 2013

Quora has quickly become a valuable resource where people are able to ask questions about literally anything and receive high quality answers from qualified professionals and experts. There are a lot of questions asked about conversion ... Read More


Tools to increase conversion rates

By Alaister Low on June 27th, 2013

There are literally hundreds of different ways to increase the conversions of your website and landing pages. There are a lot of tools that you can use to help you with market research, formulating a hypothesis, ... Read More


5 Growth Hacks You Didn’t Know About

By Alaister Low on June 10th, 2013

Growth hacking is a mix between computer science and marketing. It is data driven marketing mixed with continual tests. At Growth Giant we are strong believers of growth hacking as an effective way to grow which ... Read More


Segment your traffic to increase conversions

By Alaister Low on May 31st, 2013

Marketers and website owners work on generating as much traffic as they can for their websites. They drive traffic from a variety of different sources which makes it very difficult to identify who is converting and ... Read More

5 tips for conversion rate optimization

5 Tips for Conversion Rate Optimization

By Alaister Low on August 3rd, 2012

Marketers often focus on increasing traffic and building more awareness of their product or brand. However, post click marketing can have more impact on bottom line revenue, sales and product/service use. Increasing the conversion rate of ... Read More

lean website optimization diagram

Lean Website Optimization: We don’t know anything!

By Alaister Low on July 16th, 2012

We’re always trying to optimize our websites to improve them and get more customers, but most of the time we’re completely wrong about what we think our customers want and what will actually improve our conversions. “Lean” methodology ... Read More

the pitfalls ab testing

The pitfalls of A/B testing

By Alaister Low on July 5th, 2012

A/B testing is a great way to optimize landing pages and increase conversions for your website. This is something that should be done continuously, however there are many pitfalls and limitations that marketers need to be ... Read More

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